A property description is a thorough report that details the characteristics, amenities, and conditions of a property. In the short-term and vacation rental industry, it functions as a key marketing tool used by property owners or managers to highlight a property’s distinctive features and attract potential guests.
In the short-term and vacation rental industry, property descriptions generally fall into two categories. One is a legal description, which establishes the exact geographic boundaries of a property using formal metrics. The other is the marketing description, which focuses on the property’s attributes, ambiance, and appeal to potential guests.
A legal description is an exact, formal description used in legal settings, like contracts, leases, and other official documentation, to unequivocally identify a property. This goes beyond a simple street address, which may not be unique or permanent. Legal descriptions remain consistent regardless of street name changes or numbering adjustments.
The metes and bounds description is a system commonly used in legal descriptions. This method starts from a known point and traces the property boundaries in terms of directions and distances, providing a clear, unambiguous outline of the property. “Metes” refers to the lengths of the boundaries, usually measured in feet or meters, while “bounds” pertains to the direction or angle of the boundary lines.
These legal property descriptions are essential elements of a property deed, a legal document that signifies property ownership and transfers rights from one party to another.
On the other hand, the marketing property description, widely used in the vacation rental industry, doesn’t strictly adhere to the metes and bounds description. Instead, it’s designed to create an inviting image of the property, emphasizing its aesthetic, functionality, and special features.
Creating appealing property descriptions for short-term and vacation rentals requires creativity, an eye for detail, and a clear understanding of what prospective guests might find attractive. The following steps can guide the writing process:
For a clearer understanding, here are a couple of property description examples tailored for the short-term and vacation rental market:
In the competitive landscape of short-term and vacation rentals, a compelling property description plays several critical roles.
In relation to land surveying, a bounds legal description provided by a professional surveyor ensures the physical dimensions of a vacation rental property align with its recorded legal boundaries.
From a creative real estate perspective, a property description is a powerful tool to differentiate a vacation rental property in a crowded market. By crafting a captivating narrative about the property, property managers can create a sense of uniqueness and emotional resonance, making the property more appealing to potential guests.
In conclusion, whether it’s a legal or marketing description, a property description serves as a crucial component in the short-term and vacation rental industry. It lays the groundwork for all property transactions and is a potent tool for informing and attracting potential guests. A meticulously crafted property description can significantly influence the success of a property’s rental process.
With iGMS, manage your vacation rentals with ease. Its clever platform automates team administration, bookings, and guest interactions, saving you time. Whether you’re a little business or a big organization, iGMS makes your operations more efficient and your guests happier. Learn how iGMS can provide your company an advantage.
Unlock Your Hosting Potential