What is a Property Description?

A property description is a thorough report that details the characteristics, amenities, and conditions of a property. In the short-term and vacation rental industry, it functions as a key marketing tool used by property owners or managers to highlight a property’s distinctive features and attract potential guests.

Definition

In the short-term and vacation rental industry, property descriptions generally fall into two categories. One is a legal description, which establishes the exact geographic boundaries of a property using formal metrics. The other is the marketing description, which focuses on the property’s attributes, ambiance, and appeal to potential guests.

Legal Description

A legal description is an exact, formal description used in legal settings, like contracts, leases, and other official documentation, to unequivocally identify a property. This goes beyond a simple street address, which may not be unique or permanent. Legal descriptions remain consistent regardless of street name changes or numbering adjustments.

The metes and bounds description is a system commonly used in legal descriptions. This method starts from a known point and traces the property boundaries in terms of directions and distances, providing a clear, unambiguous outline of the property. “Metes” refers to the lengths of the boundaries, usually measured in feet or meters, while “bounds” pertains to the direction or angle of the boundary lines.

These legal property descriptions are essential elements of a property deed, a legal document that signifies property ownership and transfers rights from one party to another.

Marketing Description

On the other hand, the marketing property description, widely used in the vacation rental industry, doesn’t strictly adhere to the metes and bounds description. Instead, it’s designed to create an inviting image of the property, emphasizing its aesthetic, functionality, and special features.

How to Write a Property Description

Creating appealing property descriptions for short-term and vacation rentals requires creativity, an eye for detail, and a clear understanding of what prospective guests might find attractive. The following steps can guide the writing process:

1. Highlight the Property Details: Begin with the basics, including the number of bedrooms and bathrooms, the size of the property, and any distinctive amenities like a pool, fireplace, or high-speed internet.
2. Describe the Location: Detail the property’s location, including its distance from attractions like beaches, parks, restaurants, shopping centers, or cultural sites. This helps potential guests gauge whether the location fits their holiday plans.
3. Emphasize Unique Features: Mention any special features of the property, such as a stunning view, proximity to landmarks, or unique architectural elements.
4. Use Persuasive Language: Employ enticing, descriptive words to convey the charm and comfort of the property. Expressions like “breathtaking ocean view,” “cozy fireplace,” or “gourmet kitchen” can help create an engaging narrative.
5. Include High-Quality Photos: While not part of the written description, photos are key to showcasing the property. Ensure photos are high-quality, well-lit, and highlight the property’s best features.

Examples of Property Descriptions

For a clearer understanding, here are a couple of property description examples tailored for the short-term and vacation rental market:

• Beachfront Vacation Rental: “Discover the ultimate beach getaway in this 3-bedroom, 2-bathroom seaside home. Relish the gourmet kitchen, cozy living room, and private deck offering panoramic ocean views. Just steps away from pristine beaches, local seafood restaurants, and quaint boutiques.”
• City Apartment Rental: “Experience the city’s vibrant life in this modern 2-bedroom, 1-bathroom apartment. Nestled in the bustling city center, enjoy easy access to famous museums, shopping districts, and an array of culinary delights.”

Importance of a Good Property Description

In the competitive landscape of short-term and vacation rentals, a compelling property description plays several critical roles.

1. Attract Potential Guests: A well-written description can catch the attention of potential guests, increasing the chances they’ll book the property.
2. Set Expectations: A detailed description helps establish realistic expectations for potential guests, minimizing the risk of dissatisfaction or miscommunications.
3. Competitive Advantage: With countless properties available, a captivating description can set a property apart from the competition.
4. Saves Time: Detailed descriptions can filter out guests whose needs don’t align with what the property offers, saving both parties time.

Property Descriptions, Land Surveying, and Creative Real Estate

In relation to land surveying, a bounds legal description provided by a professional surveyor ensures the physical dimensions of a vacation rental property align with its recorded legal boundaries.

From a creative real estate perspective, a property description is a powerful tool to differentiate a vacation rental property in a crowded market. By crafting a captivating narrative about the property, property managers can create a sense of uniqueness and emotional resonance, making the property more appealing to potential guests.

In conclusion, whether it’s a legal or marketing description, a property description serves as a crucial component in the short-term and vacation rental industry. It lays the groundwork for all property transactions and is a potent tool for informing and attracting potential guests. A meticulously crafted property description can significantly influence the success of a property’s rental process.

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