Many Airbnb hosts work tirelessly to grow Airbnb income and if you want to make your business a success, it is in your best interest to work towards becoming an Airbnb Superhost. What’s the biggest secret recipe for becoming an Airbnb Superhost? It’s all the hard work that eventually results in a successful business. One of the things you have to keep an eye on is Airbnb reviews.
The more good reviews you have, the more appealing your Airbnb listing will become to potential guests. Though, why should you bother to create an Airbnb guest review if you can just focus on providing the brilliant guest experience in the first place? In reality, things work differently and you will have to take an extra step and write a review for your guest first.
However, it’s easier said than done, and hosts might find themselves struggling to come up with a brief, yet comprehensive, review for their guests. Read on to find out how to create the best Airbnb guest reviews that will improve your star rating and get you closer to becoming a Superhost.
Airbnb is a perfect example of how powerful social proof is. Hosts confess that they always look through Airbnb guest reviews before they confirm a reservation. The same holds true for Airbnb guests who are certainly curious to know what experience they can expect if they decide to book with you.
Did you also know that your number of reviews influences your listing position on Airbnb? The more reviews you’ve received, the higher your listing’s SEO rankings and the more bookings you’ll get. Apparently, more bookings mean higher revenue.
Airbnb encourages both hosts and guests to leave reviews by sending prompts right after guests check out. Then, you will have 14 days to leave your feedback. To ensure impartial and honest comments, reviews are published only after you and your guests have completed them or after the 14-day period.
However, one challenge that you might face in your quest to grow the number of reviews is the fact that guests are reluctant to leave them. Only 20% of Airbnb guests actually bother to write reviews.
The solution is plain to see – you need to make the first move and write an Airbnb review for your guests. As soon as you leave a review, Airbnb will encourage them to provide their feedback by sending a notification. If they were generally satisfied with their stay at your pad, they are more likely to return you the favor.
By being proactive and allocating some time to share your feedback, you can increase the number of your reviews and win more reservations. Besides, you help your past guests to look more trustworthy in the eyes of other hosts, and this is something they will certainly appreciate.
To increase your chances of obtaining Superhost status, make sure to review each and every guest that books with you. You’ll also never want to overlook any reviews that have already been left by your guests by not responding back.
Follow these rules to create informative and concise Airbnb guest reviews:
Check your house first and make sure that everything is in good order before writing a positive Airbnb guest review. This tactic is even more useful if something went wrong. Wait for a few days to cool off and then begin to put your feedback into words.
Your Airbnb guests will appreciate your professionalism and they are more likely to do the same to you in return. Thank your guests for staying at your rental.
Make sure your reviews are based on the facts and that they are accurate and honest. If you have some minor suggestions (like “you could have taken the rubbish out”), you can mention them in private feedback instead of making them public.
While providing feedback, answer the questions that can tell other hosts about your experience of hosting your guests. In a nutshell, future hosts might be curious to know whether:
By creating templates for your Airbnb guest reviews, you can put together guest reviews much faster. Templates will help a lot when you are on the go and need to leave a review or when you’re receiving a high volume of bookings.
Don’t leave your guests hanging once they’ve submitted a review for you. If a guest has taken the time to review you, always review them as soon as possible too. You might just secure yourself a word of mouth referral or a repeat guest.
Sometimes you may receive a negative review, but, regardless of what it says, you need to maintain a professional stance. Ignoring a negative review is definitely not the best decision to make. Surprisingly, you can turn negative reviews to your advantage by applying special techniques. Find out how to deal with negative Airbnb reviews in this article.
Finally, don’t be shy and ask your guests for reviews. The old saying goes that closed mouths don’t get fed. So, ask your guests upfront for reviews as soon as they’ve completed a stay at your property.
One of the tips for growing your number of reviews is to create templates for Airbnb guest reviews. The first type of template you’ll want to create is for a 4 or 5-star review. In most cases, your Airbnb guests will be great people and you’ll want to leave them a nice review as quickly as possible. Make sure that you have a nice write-up prepared so that you don’t have to waste time trying to put something together at the last minute.
Here are some templates you can use:
Template 1: [GUEST NAME] was very neat and clean. I would host him again and I highly recommend him as a great guest!
Template 2: [GUEST NAME] was a great guest because took great care of my space, left it clean and tidy, and was a pleasure to speak with. I’d be glad to host [GUEST NAME] again anytime.
Template 3: I loved having [GUESTS’ NAMES] because they treated the place with respect. They were awesome and I hope I get to host them again.
Template 4: I have enjoyed hosting [GUEST NAME]. Our experience was smooth from the beginning to the end. I hope to have the opportunity to host [GUEST NAME] again!
If you are looking to automate your work with reviews, vacation rental software offers a viable solution. iGMS, for instance, allows managing and publishing your reviews automatically right from the software. There’s no need to log in to your Airbnb account.
With iGMS’s guest reviewing feature you can build templates for guest reviews using predefined elements. You’ll also be notified about the number of days you have left to publish a review and the date on which a guest wrote one for you. This is a simple and easy way to reduce the hassle of your reviews management.
As the saying goes, “There’s no sweet without sweat”. So, don’t overestimate the power of reviews and review your Airbnb guests systematically. This definitely brings you one step closer to becoming an Airbnb Superhost.