The short-term rental industry has been rapidly growing in the last few years. On Airbnb alone you will find over 300,000 active listings that are booked by more than 4 million guests in 192 countries.
Although the numbers are great for the booking platforms, you, as a host, might struggle to make your listing visible. The market is flooded with options for guests to book. And the wider the choices, the harder it is for guests to decide!
An average user will not browse through 50 pages to find your place. They want something now. And this is why you need to work constantly on your Airbnb ranking for search results.
What factors affect my Airbnb ranking?
There are many reasons why your listing will appear in the search results at the top. Here are the most commonly known ones:
Detailed description of the property and a catchy title.
Guests appreciate high-quality and accurate information about a listing. Here’s what Airbnb says with regards to it: “If guests see your listing in search and click-through to learn more, this can improve your search performance in the future.”
Your responsiveness to guest requests.
Most guests rightfully expect a reply from a host from the moment they make a booking or send a message, at least within 24 hours. The quicker your response, the better your Airbnb reputation.
By the way, with iGMS, you can easily set message automation to do the hard work of sending personalized notes to your guests.
Smart pricing strategy and adaptable rates.
Deciding on your pricing strategy might be scary at first. But if you put some time in researching the market in your area, you will find the right balance between the rates that work best for you and your guests. Keep experimenting and use dynamic pricing tools to stay competitive.
Low number of cancellations.
It’s not a secret that cancellations negatively affect your Airbnb listings’ ranking. In some cases it’s inevitable, but if you manage to keep the number of cancellations low, your listing will perform better than others.
Airbnb calendar updates and listing settings.
Sometimes very small things can play a huge role. For example, making price updates or even making your listing invisible for a while. The latter will help Airbnb see it as a new and fresh listing once it’s back. New listings always need some extra attention and that’s why Airbnb pushes them to the top.
Luckily, you can easily use the iGMS Stealth Mode feature to boost the visibility of your listing.
How can I use the iGMS Stealth Mode feature to boost my Airbnb ranking?
iGMS Stealth Mode is designed to temporarily unlist your Airbnb listing from the website and reactivate it later. It’s a convenient tool to manage when your listing is visible, but it also positively affects your Airbnb ranking.
Here’s how you can use the Stealth Mode feature to make your Airbnb listing more visible:
- Go to the Property Editor and select the Stealth Mode tab.
- Enable the toggle to activate the settings.
- Select all days to help the Airbnb algorithm see your listing as a new one daily.
- Click on any day and choose the At Specific Time option. Set the gap between From and To for about 10 minutes. Let’s say from 1am to 1:10am. Select the time when your target audience is less likely to book.
- Tick the box Apply these settings to the rest of the days.
That’s it. Get ready to get noticed more often!
If you have any questions about the iGMS Stealth Mode feature and how to boost your Airbnb ranking, feel free to contact our Customer Experience team via live chat or at firstname.lastname@example.org.