Peak season for your vacation rental market is already here. If you want to maximize your bookings and ensure that every guest enjoys a relaxing stay that will earn you 5-star reviews, you need to put some specific strategies into action.
For hosts, this means figuring out how to make your vacation rental stand out from the competition. You’ll need to update your listing and follow vacation rental best practices to ensure that your property will impress your guests. You must also employ marketing strategies for vacation rentals to attract more bookings.
If you’re ready to get started, follow this helpful vacation rental checklist to get ahead during peak season.
Now is a great time to consider whether the amenities that your property offers fully meet the needs of your guests. Go over your past feedback and reviews to see if there are any common guest requests so that you can make changes to your vacation rental checklist of included amenities.
Perhaps your guests regularly ask for more towels or would have preferred to have the kitchen stocked with some additional cooking items and utensils. Adjust your vacation rental checklist accordingly to ensure that your property is always stocked with these important items. You might even want to buy extra supplies since you’ll go through them faster during this peak season.
Just as you perform a deep cleaning of your own home occasionally, your vacation rental property deserves the same treatment. Hire a cleaning service to perform a deep cleaning that focuses on areas that are often overlooked during routine cleanings.
Make sure to add deep cleaning tasks for every room to your vacation rental cleaning checklist. Dust light fixtures and clear away ceiling cobwebs. Clean the tops and insides of bathroom and kitchen cabinets. Wash the floor underneath appliances and clean window treatments.
You’ll also want to give any outdoor areas a thorough cleaning as well. Powerwash the patio, porch or deck and any walkways. Wash down outdoor furniture and tend to the landscaping by clearing away leaves and other debris.
If a deep cleaning won’t be enough to impress your guests, try a quick renovation. Replace outdated, worn out or broken furniture. Give the walls a fresh coat of paint to cover up dirty spots and peeling paint. Change out old décor for a few new items. When you’re done, take new photos to replace the ones that no longer accurately represent your property.
As you go about cleaning and updating your amenities, you should also make sure that your property is safe and secure with a vacation rental safety checklist. Change out the batteries in carbon monoxide and smoke detectors. While fire extinguishers should be inspected every 30 days, check them again now.
Make sure that all light bulbs are the correct wattage for the fixtures that they’ve been placed in. You can also save on energy costs by switching out regular bulbs for energy-efficient ones. Have your appliances checked to make sure that they are working properly.
During peak season, the weather may also change. Now is the time to have maintenance performed on your heating and cooling system. The fireplace, roof, and gutters should also be inspected to ensure that they are doing their jobs.
During peak season, you need to know how to make your vacation rental stand out from other properties to attract better reviews. The properties that have the best reviews are the ones that will receive the most bookings.
Here are a few peak season promotion tips to add to your vacation rental checklist:
If you know that your guests are traveling to your city for a special occasion, offer them a special welcome at no extra charge. For example, if your guest is celebrating a birthday, buy balloons or a small welcome gift for them. If your guests are arriving for a romantic weekend, leave a vase of roses and a bottle of champagne for them on the kitchen counter.
A special welcome is an easy way to impress your guests. Small items that add a ‘wow’ factor are simple enough to add to your vacation rental checklist without increasing your expenses significantly.
Special offers are a useful tool to help you fill in any gaps in your bookings during peak season and can also help you to persuade guests to book with you over the competition. With a special offer, you can set a custom price for guests. Special offers help to create a sense of urgency since they expire in 24 hours. During peak season, guests know that there is typically low availability so a special offer will encourage them to book faster.
Instead of offering a discount and competing on price, your peak season vacation rental checklist can also include adding some extra amenities and services that are only available during this time of the year. For example, creating an Airbnb Experience or adding complimentary breakfast will interest your guests who are looking for a complete vacation package.
If peak season in your vacation rental market attracts certain types of travelers, emphasize the benefits of booking your property for these types of guests specifically. For example, if business travelers will arrive en masse for conferences, show that your listing is conveniently located near public transportation and convention centers.
If your area attracts vacationing families during peak season, make sure that your vacation rental checklist involves child-proofing your vacation rental and adding extra beds to accommodate last-minute guests. Show potential guests that your property is the perfect place to stay for groups.
Now that you’ve prepared your vacation rental property, the last step is to use vacation rental software to optimize your calendar and apply a peak season pricing strategy. By following all of the vacation rental best practices that we’ve shared here, you can maximize your occupancy rates and bring in some healthy profits this year.