AI-powered guest messaging — replies to guests in seconds See how it works
Skip to main content

iGMS vs Smoobu

More automation. Built to scale.

iGMS gives hosts powerful automation, an AI Guest Agent that replies around the clock, and owner reporting that Smoobu simply does not offer — all at pricing designed for the way short-term rentals work.

Smoobu is a solid starting point. But as your portfolio grows — or as you take on owner clients — you need a platform that keeps up.

iGMS
Smoobu
Airbnb Airbnb Preferred software partner 2026
Booking.com Booking.com Premier connectivity partner 2026
VRBO VRBO Connected partner 2026
Google Vacation Rentals Google Vacation Rentals Partner 2026

See how iGMS and Smoobu compare

Feature
iGMS
Smoobu
Verdict
Channel management
Direct API integration with Airbnb, Vrbo, Booking.com, and Google Vacation Rentals. No manual updates needed. Premier Connectivity Partner with Booking.com.
Channel sync available. Users report sync is primarily calendar-based for many integrations, which can introduce delays.
iGMS is faster to connect and syncs in real time.
Guest messaging
Unified inbox with templates and AI Guest Agent for instant, 24/7 automated replies.
Unified inbox with message templates and scheduled sends. No native AI guest messaging.
iGMS handles replies without you staying online.
Automation tools
Full trigger-based automation for messages, reviews, cleanings, tasks, and workflows — all connected.
Template and schedule-based messaging automation. Workflow depth is more limited.
iGMS automates more of the hosting day.
AI capabilities
Built-in AI Guest Agent handles guest questions and responds autonomously, around the clock. Available on Pro+.
No native AI guest messaging. Dynamic pricing tool added in 2025.
iGMS puts AI to work without extra steps.
Review automation
Automated review requests after checkout and automated review responses — no manual follow-up needed.
Review automation not available.
iGMS wins outright on review management.
Owner Portal & financial reports
Owner Portal, owner statements, and Cash Flow Reports included — built for property managers with owner clients.
No Owner Portal. No owner financial statements.
iGMS is the clear choice for property managers.
Dynamic pricing
Integrates with leading dynamic pricing tools including PriceLabs, Wheelhouse, and Beyond.
Own dynamic pricing tool launched in 2025. Also integrates with PriceLabs and Wheelhouse.
Comparable. Smoobu now has a native option; iGMS relies on best-in-class integrations.
Direct booking website
Built-in booking website included across plans — no additional cost.
Free website builder included across plans.
Both include a direct booking site.
Team & cleaner management
Assign tasks, schedule cleanings, and track completion — automation built in from day one.
Team access available. Primarily for viewing and coordination; automation depth is lighter.
iGMS makes team workflows more automated.
Google Vacation Rentals
GVR integration available. Hosts complete a one-time setup to connect; iGMS guides you through the process.
GVR integration available but users report it requires additional setup steps.
iGMS supports GVR with a guided setup process. Smoobu users report more friction to get connected.
Setup & onboarding
Quick setup, no onboarding fees, intuitive from day one. Free setup session for 10+ properties.
No onboarding fee. Users rate setup as straightforward for small portfolios.
Both accessible. iGMS scales more smoothly beyond 10 properties.
Mobile app
Full iOS and Android app for messaging, cleanings, tasks, and bookings on the go.
iOS and Android app available. Users rate the app as clean and practical for core tasks.
Comparable for core use. iGMS includes task and cleaning management in the app.
Support
7-day support, 24 hours on weekdays. Free onboarding session for portfolios of 10+.
Multilingual support during business hours. Users rate responsiveness positively.
iGMS offers broader hours; both well-regarded.
Pricing model
Flex plan: $1 per booked night ($20/mo minimum per property). Pro and Pro+ flat monthly plans. USD pricing.
Per-property pricing from ~€28/month for first unit, ~€9.60 for each additional. EUR-denominated.
iGMS Flex pricing is more predictable for North American hosts with seasonal or low-occupancy listings.
Best fit for
Solo hosts, co-hosts, and property managers looking for deep automation and a platform that scales.
First-time hosts and small European portfolios that need simple setup and basic sync.
iGMS fits more hosting businesses as they grow.

Better results justify the price difference

Smoobu is priced for simplicity. iGMS is priced for performance.

Hosts who switch to iGMS aren't looking for the cheapest option; they're looking for a platform that earns its cost through deeper automation, fewer manual tasks, and tools that actively grow their business. AI guest messaging, owner financial reporting, and automated review management are not features you find at Smoobu's price point.

FLEX

Scales with your bookings

  • 0% booking fee
  • Minimum $20 per property/mo
  • Ideal for seasonal listings or hosts ramping up
Most popular

PRO

Predictable monthly pricing

  • Billed annually
  • No setup fees
  • All core features included
  • Pay only for properties once they receive reservations
See pricing

Which platform fits your business?

iGMS and Smoobu solve overlapping problems for slightly different operators. Here's how to tell which one is right for you.

Choose iGMS if you

  • Need AI-powered guest messaging that responds autonomously, not just on a template schedule
  • Manage properties on behalf of owners and need financial statements or an Owner Portal
  • Want automated review requests and review responses without manual follow-up
  • Have more than 10–15 properties or are actively growing toward that range
  • Want USD pricing that stays predictable regardless of exchange rate fluctuations
  • Need your channel manager to sync in real time via API, not just iCal

Choose Smoobu if you

  • Are hosting for the first time and want the simplest possible setup
  • Have a small European portfolio where EUR pricing and multilingual support matter
  • Need only basic calendar sync, a website, and scheduled messaging — nothing more
  • Already have Smoobu configured and it is meeting your needs

If your operation is growing beyond the basics, the free trial is the fastest way to see what iGMS adds.

Switch from Smoobu to iGMS

Making the switch is faster than you think. Most hosts are fully migrated inside an afternoon, and you can run both platforms in parallel for a few days if you want to test before fully cutting over.

iGMS Accounts and Listings screen with channel connect buttons
Switch over today (opens in new tab)

Why hosts love iGMS

“iGMS walked me through what they can do to make my short term rental condo easier to manage! The experience was easy and understandable!”

Michelle Racca, Host

Trustpilot

“I've been very pleased with the product. I have 2 properties and 2 other staff people who share the iGMS tool. We all seem to be able to communicate well and see what is going on.”

Kiyono V., Owner, Hospitality

Software Advice

“This is the best company to work with. They were so helpful and always right there to chat when I needed. The software is robust. I really like how well it is structured and so far I have not had a single glitch. Thank you iGMS!”

Mauri, Host

Trustpilot

Trusted by operators worldwide for control and consistency

Software Advice 4.6 Rating Software Advice FrontRunners 2025 GetApp Category Leaders 2025 Capterra Shortlist 2025 Capterra 4.6 Star Rating Capterra Shortlist 2025 GetApp Category Leaders 2025 Software Advice FrontRunners 2025 GetApp User Reviews 4.6

Frequently asked questions

Yes. iGMS offers deeper automation, an AI Guest Agent for 24/7 autonomous guest replies, automated review requests, an Owner Portal with owner financial statements, and real-time API channel sync across Airbnb, Vrbo, Booking.com, and Google Vacation Rentals. For hosts who have outgrown Smoobu's feature set — or who manage properties on behalf of owners — iGMS offers capabilities that Smoobu does not currently include.

See why hosts are switching from Smoobu to iGMS

Deeper automation. AI that works while you sleep. Owner reporting built in from day one.