As you create a new listing, writing a catchy Airbnb title is the key to maximizing your bookings. Not only will a better title rank higher in the Airbnb search results, you’ll also generate some immediate interest from potential guests.
That’s why your Airbnb title is one of the most critical aspects of your Airbnb listing. Here are some tips to help you come up with catchy Airbnb titles for your listings.
Airbnb gives you up to 50 characters for your Airbnb title. Try to use as much of the space as you can. With every word, you give guests yet another reason to browse your listing.
As you come up with a catchy Airbnb title for your listing, consider your typical guest. Why does that guest want to book your property? It’s better to narrow down your focus rather than trying to use your Airbnb titles to appeal to all users.
For example, if you’re trying to think of the best Airbnb name for your listing, it might be a good idea to include the location if you’re trying to cater to business travelers. You might also want to use adjectives that appeal to business travelers such as “convenient,” “modern” or “bright” when describing your place.
The best Airbnb names always include catchy words. Try to avoid using generic words like “great,” “nice,” or “good” that could describe just about any property on Airbnb. Instead, choose words that could only be used to describe your space, such as “spacious” or “rustic.”
A catchy Airbnb title should mention the listing’s best features. If you’re not exactly sure what guests like most about your place read over a few of the reviews that you’ve received for inspiration. You might also want to mention the special offer for the property in the title. Good deals always attract attention.
If you’ve made other upgrades to give your listing an edge over the competition, consider alluding to them in your title. You can add a preview word like “luxury” and then go on to explain in your listing’s description how the hot tub or heated floors you added to your property improve your guest’s experience.
If you have tons of listings on Airbnb, it might seem tempting to tag your listings with the name of your property management company or some other descriptive tag because it makes things easier for you. However, you’re simply wasting space that you could spend on words that describe the property itself. Avoid doing this and use your vacation rental management software to keep track of your listings instead.
Using all capital letters is akin to shouting on the internet. So there’s no need to do so in your Airbnb title if you really understand how to write a catchy one. Instead of attracting more attention, listings that are in capital letters may actually be considered by potential guests to be a sign of low quality or a potential scam. Make sure that you write in title case and not all capital letters when you write your Airbnb titles.
Instead of simply writing the city or neighborhood, instead, emphasize your location with a landmark. For example, you could mention the metro stop that is located just steps from your downtown high-rise building or the tourist attraction that everyone wants to visit that is within walking distance.
Most travelers choose properties that make completing their trip plans as convenient as possible. By mentioning your location in this way, you can let them know that your property delivers a convenience that they won’t be able to get from the competition, even among properties in the same city.
Some Airbnb hosts also recommend using symbols to convey information in Airbnb titles. In fact, many of the best Airbnb names have symbols in them. For example, using a heart to say ‘heart of downtown’ can save you a few characters. However, don’t overdo it to the point that guests don’t take your Airbnb title seriously.
In addition to symbols, you can also abbreviate common words. Here are some common Airbnb title abbreviations that you can use to save characters:
Now that you have a better idea of how to write a catchy Airbnb title, try using these proven formulas:
Formula 1: [Adjective] [Property Type] w/ [Top Features]
Example 1: Rustic Private Cottage w/ King Bed + Oceanside View
Formula 2: [Adjective] [Property Type] Near [Landmark] – [Distance]
Example 2: Spacious 1 BR Near Eiffel Tour – 5 Min Walk
Formula 3: [Adjective] [Property Type] Perfect for [Experience Type]
Example 3: Luxury Beach House Perfect for Romantic Weekend Getaway
Formula 4: Enjoy [Selling Point] at [Adjective] [Property Type] in/at [Location]
Example 4: Enjoy Sunsets at Fully Equipped 2BR Condo at the Beach
We hope you use these tips to help you land more bookings. While there is no such thing as a perfect Airbnb title, these tips will help you stand out. Above all, always make sure that your best Airbnb title is catchy, uses all of the provided space, and delivers clear information that describes your property well before guests even click through to look at the photos.