If you are looking for a creative way to market your Airbnb property, an Airbnb video can do wonders for your listing. As the old saying goes, a picture is worth a thousand words.
But if you include a video in your marketing strategy, it may be even more effective than static images. According to Hubspot, 72% of customers would rather learn about a product or service by watching a video. The importance of using video as a marketing tactic is backed by the fact that YouTube is the second most popular website after Google. As YouTube data shows, users view more than 1 billion hours of video content each day on their platform.
In addition, another study found that 92 percent of mobile video viewers share videos with others. These studies show that video is gaining momentum like never before.
To help your Airbnb property stand out, we have put together this useful manual so you can create an Airbnb video to market your property. Read on to learn about the best practices of promoting your rental through video.
Currently, Airbnb doesn’t have a function allowing you to add a video to your listing. However, it doesn’t mean that you should give up on your idea of making an Airbnb video. There are many third-party platforms where you can upload your videos.
Make sure to include a link to your video channel in your Airbnb listing description. This way your potential guests will be able to access your channel and view the content that you have published.
An Airbnb video is an extension of your Airbnb listing. In general, the same basic principles will apply to create a video that you would use to take photos for your listing. You should keep your target guest in mind so that your video will appeal to a specific audience.
Make sure to:
Take a few snaps of the front and back of your house. Then film the area around your property. People are always curious to know about the local surroundings and nearby attractions.
Connecting with your target guests also means that you need to include a simple call to action to encourage bookings. To convert your video viewers to your guests, it is a good idea to add a CTA directing them to your Airbnb listing.
For example, you can add a CTA to your Youtube video using Youtube cards or end screens.
To sweeten the deal, you can also mention a Special Offer that will be available to people that viewed your video. Airbnb Special Offers allow you to set a custom price for a guest who sends you a booking inquiry.
With quality content and a simple CTA, guests will know what is expected from them and prompt them to act. A CTA will also make it easier to track who viewed your video before booking your Airbnb property.
Once your video is ready, now it’s time to send it out to the world. As mentioned earlier, Airbnb does not allow you to upload videos to your listing. Therefore, you will have to rely on third-party websites in order to promote your Airbnb video.
YouTube is the largest and most active video site on the web. YouTube has almost two billion users worldwide, accounting for more than one-third of total internet users. That means that YouTube is the best place to start when it comes to getting views for your Airbnb video.
When you post your video on YouTube, make sure to write a brief description of your property under your video. You should also include relevant tags, such as your city name, “Airbnb”, “cottage,” “entire home/apt,” “romantic,” “business travelers,” etc. Your target guests are likely to use these keywords to search for Airbnb properties on YouTube.
Last, but not least, make sure that you also include a link to your listing on Airbnb in the description part of your video. This way, people can go directly from the video to making a booking at any time.
Although YouTube is the king when it comes to video traffic, you shouldn’t ignore other video platforms. Sites like Vimeo and Dailymotion also receive a significant amount of traffic. They rank in the top 5 most popular video sites on the web.
Blog platforms, which allow you to embed videos, are another option for promoting your video.
Another excellent idea is to use IGTV videos on Instagram. This recently-launched Instagram feature enables users to upload long-form video content. This can be especially beneficial if you market your property to Gen Z and Millenials who are the most frequent users of this network.
After you post your video online, your work isn’t done. In fact, it is only just the beginning. Now that your video is available to the general public, you’ll need to actively promote it to attract your target audience.
First, you will need to figure out where your audience hangs out and promote your Airbnb video on these platforms.
For example, if your ideal guests are business travelers, you might get some good results from promoting your Airbnb video on LinkedIn or other business blogs.
On the other hand, if your target audience is couples or leisure travelers, using Facebook or Instagram to promote your Airbnb video can help to attract a lot of attention to your listing. However, to maximize the reach, combining several platforms for promoting your Airbnb video might be the best bet.
Animoto is one of the most popular tools to help you create your property videos. Animoto lets users utilize video templates, create slideshows, and explainer videos. Start creating a video by uploading your property photos and video clips. To customize it, you can select a style and add music and captions.
Magisto can not only help you create your Airbnb video, but also promote it via its marketing platform. It provides insights into your audience’s engagement and behavior. Magisto uses an intelligent video editor with AI to analyze uploaded photos to detect faces, objects, speech, and more. The tool allows you to add your custom branding and effects to make your videos look in line with your brand theme.
Promo offers a bunch of templates that you can personalize for your Airbnb video with your brand colors, messaging, and logos. The app enables you to create videos in any size and upload them to Facebook, Instagram, or your business website.
Videoshop offers a full scope of features that you will find useful for creating your Airbnb video. With Videoshop, you can trim and merge your videos, add sound effects, captions, voiceovers, etc. All this helps personalize your videos and highlight the uniqueness of your property.
Ripl is a perfect tool for creating videos to share on social media. You can create videos for your property listings, video ads, how-to videos, and more. Once you’ve created your videos, you can share them on social media in minutes.
One of the most useful features of the app is Smart Post Recommendations. Using this feature, you can find inspirations and ideas for your future publications.
Creating an Airbnb video is a vital piece of your marketing strategy. Although it takes time and effort, it is worth investing in. With these tactics and tools, you will be able to create eye-catching videos and attract more potential guests to your property.
To have more time to dedicate to vacation rental marketing, start using automation for your business. Vacation rental software such as iGMS has helped thousands of hosts and property managers to streamline their daily tasks by: