Providing an amazing guest experience is no longer enough to boost your occupancy rate. As the vacation rental industry evolves, it’s becoming more difficult for hosts to stand out from the competition. If you want to stay ahead of your competitors, you need a well-thought-out Airbnb marketing strategy.
How do you craft an effective Airbnb marketing strategy? Start by analyzing your competitors to learn what helps them to secure more bookings and identify their weak points. Then you can use this knowledge to build your own marketing strategies taking advantage of your competitors’ weaknesses. Here are the best marketing practices that you can use for your short-term rental business to beat the competition and take the lead.
Differentiating your Airbnb business from the competition in a crowded market place starts with your brand. Creating a brand is the cornerstone of an effective Airbnb marketing strategy because it builds trust and loyalty in the long run. Having your own brand for your vacation rental business also makes it easier for your guests to remember your property. They will find you faster when they are ready to book with you again.
To establish your brand, come up with a name for your business and create a logo. Use your brand name and logo on all of your social media accounts and vacation rental platforms to streamline your Airbnb digital marketing strategy.
According to the latest data, 52% of travelers look for recommendations on social media when planning a trip. Surprisingly, 42% of posts on Facebook are travel stories, which makes Facebook the perfect place to promote your vacation rental business.
To incorporate Facebook into your Airbnb marketing strategy, start by creating a Facebook business page for your properties. Link the posts that you create on your new page back to your listings on the vacation rental platforms.
In addition to posting about your properties, you can also use your Facebook business page to share useful content for travelers, including tips & recommendations. Finally, you can also run a paid Facebook Ads campaign to boost engagement with your Facebook page and attract more followers. Facebook will tell you directly on your business page how much engagement a paid ad campaign could bring you and the cost of boosting your post.
Although Facebook can deliver some stellar results for your Airbnb marketing strategy, Instagram is where the action is right now. It can especially come in handy if you want to reach the younger audience. Instagram is used by more than 500 million people every day. If you want to reach millennials or Gen Z travelers, Instagram is where you will find them.
Moreover, Instagram is a highly visual platform that is ideal for sharing photos and videos. This is where you can showcase all of your properties in their full beauty. Follow the best practices for marketing with Instagram by making sure that your photos and videos look professional.
Finally, invest in professional photography for your properties. Also, it’s a good idea to learn how to use smartphone apps to enhance your photos (Instasize, Lightroom, VSCO, Afterlight, etc.). By using apps you will be able to create great content for your Instagram account yourself and save a fair amount of money.
YouTube is not only the most popular video site but also the second largest search engine on the internet behind Google. YouTube has 1.9 billion users worldwide and the consumption of video content by its users is growing.
Creating a YouTube channel is an excellent way to help personalize your brand. Your YouTube Airbnb marketing strategy should focus on creating videos that feature your properties, as well as, useful tips for travelers. Try to create engaging content that helps travelers to get to know your area better. For example, make videos about the top attractions your area offers, and what makes it a must-see place to visit.
Your Airbnb marketing strategy content needs to provide real value to travelers. They will appreciate insider tips and recommendations from a person who is extremely familiar with the area.
Videos with titles such as “Top 5 Beaches to Explore” or “Top 10 Things to Do in (Your City)” have the best chances to become popular among your audience. The more popular your content is, the higher it will also rank in the YouTube search results. Your Airbnb marketing strategy for YouTube should also focus on building your subscribers.
It is a well-known fact that collaborating with popular influencers is an effective Airbnb digital marketing strategy for boosting your vacation rental business. There are many travel bloggers on Instagram or YouTube who can help you gain exposure for your business.
However, a partnership with an influencer only brings results if you do the following first:
Finding influencers to promote your vacation rental business will likely be one of the most time-consuming aspects of your Airbnb marketing strategy. Make sure to plan carefully for the best results.
Local partnerships can provide a unique value when it comes to crafting your marketing strategy for Airbnb. Collaborations with local restaurants, amusement parks or equipment rental companies are something that the majority of your competitors won’t take advantage of. They can also help to spread the word about your vacation rental business in the local community.
Use local partnerships to create special offers and discounts for your guests. This will establish mutually profitable joint ventures that local businesses can benefit from as well. Your guests will appreciate the fact that booking with you can help them save money throughout their stay with local special offers.
Getting ahead of the competition requires an Airbnb online marketing strategy that relies heavily on creativity. By going the extra mile to provide real value to your audience, you can attract more bookings and solidify your standing as a top Airbnb host.
Start promoting your short-term rental property by enhancing your Airbnb listing. Read our new guide to unlock the full potential of your listing to secure more bookings and boost your revenue.