Setting up your listing on Airbnb is just the beginning of your hosting journey. When you become an Airbnb host your focus will soon turn to occupancy levels. If you want to make a profit you will need to attract Airbnb guests all year round regardless of the season.
Ask any host and they will tell you that filling your property takes effort. That’s where our Airbnb hosting guide comes in handy. It offers a number of savvy strategies to help busy Airbnb hosts to secure bookings all year round.
Let’s start with a simple but highly effective way to secure more bookings – improve key aspects of your listing. Your description should be accurate and well-defined and photographs should showcase your pad in its most flattering light. Make sure to pay proper attention to your titles. They should grab potential guests by the collar and drag them in for a better look.
When you’re creating a title make every word count. It’s ok to use a few abbreviations and symbols to save character space. You could also highlight any exceptional features such as a hot tub. Some hosts use the title to inform potential guests about special offers, for example, 4 nights for the price of 3. Once you’ve got your initial listing in place revisit it often to keep it updated.
Don’t forget: Ring the changes. Adjust and update your title, description, and photographs in line with the seasons and key events. You could show off your spring garden or turn your vacation rental into a beach retreat in summer. Or how about picturing a cozy fire and a Christmas tree to attract festive travelers?
Crafting your listing well will help you to attract plenty of Airbnb guests. More bookings equal more profit, and if you offer a first-class guest experience you could also bag yourself more great reviews. Find out how you can optimize your Airbnb listings in our dedicated guide.
Hosts need to work out a pricing strategy for their vacation rental property. It’s imperative that you take time to find out what your competitors have to offer in terms of facilities, price and value for money.
When you set your prices, consider what amount will be attractive to potential guests. You need to price your accommodation competitively but charge enough to cover your costs and make a profit. If you’re keen to attract attention you could offer a discount or include special offers.
If you’re a first-time Airbnb host it’s worth offering an eye-catching deal to attract guests. Price your property at around 25% below the average competitor prices. This will help you tempt browsers to add you to their short-list or maybe even book!
Make sure your short-term rental accommodation lives up to its price and you could secure a few great reviews to boost your Airbnb rating. As a first-time Airbnb host, it’s important to get some good feedback under your belt. Do this and you should be able to increase your rate.
Don’t forget: change your prices regularly – your nightly rate should reflect peaks and troughs in demand. Your pricing strategy could make all the difference – take the time to get it right.
If you’re a first-time Airbnb host you might feel nervous about activating the Instant Book feature for your listings. Not all Airbnb hosts like to use instant booking, but those who have, seem to be doing pretty well. According to the latest data, hosts earn up to 52% more when switching on the Instant Book feature.
Despite the promising statistics, Airbnb knows that some hosts aren’t keen on Instant Book. With this in mind, they allow hosts to set certain conditions to alleviate concerns. Hosts can stipulate that guests making reservation requests must have the appropriate government ID. They can also ask that the guests have a recommendation from at least one other host.
Don’t forget: You can cancel a reservation penalty-free if you feel uncomfortable with the guest or if the guest breaks any of the house rules.
Find out more about Instant Booking in our separate guide.
One of Airbnb’s basic requirements for hosts is to be responsive. So, when you become an Airbnb host you need to get to grips with smoothing the flow of communication. Don’t be surprised if you receive lots of questions about your vacation rental property. Potential guests may want to know more about the area, check-in, and check-out, etc.
Guests like to feel valued and expect to receive a prompt reply to any queries. Vacation rental hosts who react quickly are more likely to attract and secure a higher number of bookings. Make sure you always respond promptly and never miss a message.
Find out how to enhance the guest experience by applying certain tweaks to your Airbnb communication strategy.
There are many tools available to automate the messaging process, such as iGMS. Our vacation rental management software allows hosts to create and save templates and then send personalized replies to guests’ inquiries. iGMS software also facilitates automated triggered messaging that enables hosts to send messages on pre-set dates and times.
When you become an Airbnb host you will have to wear a number of hats. You will need to be a salesperson, administrator, and public relations guru at the same time. Promotion is essential in the crowded short-term rental market. You need to show off what you’ve got, so take every opportunity to market your vacation rental property.
Property owners spend approximately $1150 every year on marketing their properties, but many still don’t feel that they are doing enough. Approximately 94% of short-term vacation rental owners believe they could do more to promote their property.
With that in mind, resolve to go beyond Airbnb. List your properties on other vacation rental platforms to maximize exposure. You could also utilize popular social media channels, such as Facebook and Instagram, to get your message across to a wide audience. Take a look at our comprehensive marketing guide and implement the new trend and strategies.
We can’t end our Airbnb hosting guide without giving a mention to the benefits of automation. Successful vacation rental hosts streamline their business and concentrate their efforts by using automation via vacation rental software and other tools.
Automation ensures all inquiries are answered, calendars are synced, and cleaning schedules are activated. You can automate check-ins, pricing and many more. This leaves the host more time to concentrate on developing and growing the business by searching for new investment properties and negotiating local partnerships.
There’s lots of vacation rental software to choose from. So, make sure you do your research before you choose the most suitable to meet your needs. Discover your guide to come up with the best choice for your business.
We hope you enjoyed this brief host’s guide to Airbnb occupancy optimization. The short-term rental market is awash with properties and hosts. Therefore, it’s more important than ever for you to stand out from the crowd. In a nutshell, you should:
Here’s to making a success of your Airbnb vacation rental property. Do your best to maximize your occupancy all year round and who knows? You might even achieve Airbnb Superhost status – Happy Hosting!
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