Your Airbnb occupancy rate is the most important factor that will determine whether or not your Airbnb business will be successful. Essentially, increasing the number of bookings you receive virtually guarantees that you’ll make more money.
However, maximizing your Airbnb occupancy rate during peak season isn’t easy. It requires a proactive strategy and constant attention to your guests and listings throughout the seasonal period. That’s because there’s only a limited time window during which the demand for Airbnb listings will higher.
Here are some quick tips to help you get the most from your Airbnb business during peak season.
Has it been a while since you’ve taken photos of your properties? Have you made changes to your house rules? If you haven’t updated these items on your Airbnb listings, do it now.
If you want to increase your Airbnb occupancy rate, you need to create winning listings. Errors such as missing information, typos, and outdated photos will only drive potential guests away. While you should never mislead guests about the accommodations, optimize your listings to help to create interest in order to boost the number of bookings you receive.
You should also be aware of the fact you might receive more guests who are looking for accommodations for a group or want to book at the last minute. Cater to these guests by updating your listings to emphasize how easy it is to book at the last minute or the fact that you offer ample sleeping arrangements for groups.
Updating your listings frequently is the best way to maximize your Airbnb occupancy rate during peak season. Frequent pricing updates ensure that your listing prices are priced competitively at all times. Using software, such as iGMS, you can also automate your communication to make it faster and easier for guests to book your listings.
Finally, to maintain your listings and ensure that guests always have access to accurate information about their availability, update your calendar at least 1 to 2 times per day. By following these tips, your listings will stay on top of Airbnb’s rankings, helping you to stay ahead of the competition.
If you haven’t already enabled Instant Book for your listings, do it now. The easier you make it for guests to book your property, the easier it will be for you to achieve maximum occupancy rates.
If you’re wondering why Instant Book is so effective, consider things from the guest’s perspective for a moment. As a guest, you want the booking process to be simple and fast. Any additional steps that make it harder to book a listing simply make you more likely to consider listings from other hosts.
Even if a property has gorgeous ocean views with plenty of space, it simply isn’t worth it if working with the host will be difficult. Turning on Instant Book will mean that there’s one less hoop for guests to jump through in order to book your property.
As an Airbnb host, quality customer service matters all year round, but it’s especially important during peak season. The more positive reviews you receive on your listings, the more bookings you can expect. In turn, you’ll make it easier to maximize your Airbnb occupancy rate.
Make sure that you always deliver consistent, friendly service. Provide fast and complete answers to any questions that your guests may have before booking and during their stays. By ensuring that every guest enjoys an easy booking experience followed by the safe and comfortable stay, you can increase the chances that you will receive 5-star reviews.
Finally, ask every guest to leave you a review at the conclusion of their stay. Don’t expect guests to do this on their own, especially when you’re racing against the clock to achieve as many reviews and new bookings as possible before peak season ends.
While guests should always be impressed by your property, it doesn’t hurt to give it a summer makeover. This will show guests that you are dedicated to maintaining your property in the best condition possible. It also makes it look like other guests recently stayed there.
You don’t even have to spend a fortune to change your property for the summer. A few updates of the décor, such as fresh summer flowers, summer dinnerware for the dinner table, and lighter bed linens can attract more attention.
You should also update your photos so that they focus on amenities that people tend to use more during peak seasons, such as the swimming pool or patio. By using peak season as an opportunity to make your listings shine, you can dramatically increase your Airbnb occupancy rate.
If maximizing your Airbnb occupancy rate is your primary concern this summer, consider long-term rentals to help you fill in the gaps. If your area is not a tourist destination, using long-term rentals to attract guests will help you to maintain a high Airbnb occupancy rate if you aren’t able to attract a lot of short-term guests.
It will be easier for you to find guests who want to stay long term when there are more guests searching for rentals in general thanks to peak season. Make sure that you adjust your listing to appeal to guests who might be looking for this sort of arrangement. Some types of guests you could target include those who are looking for study abroad accommodations or long-term business travel.
It’s not hard to keep up with your bookings when they’re fewer of them. However, managing your Airbnb business can quickly become chaotic during peak season if you don’t plan ahead. In addition, peak season may vary from year-to-year, often due to circumstances that are outside of your control. You want to be prepared for these variations.
If you consider how demand for your listings changes during peak season in advance, you can ensure that you can have the resources you need ready. Make sure you set up automation software, select your third-party services, and take care of any other tasks that help you prepare for a high volume of guests.