The short-term rental industry shows no signs of slowing down. New vacation property listings continue to appear daily, and more than 6 million properties are listed worldwide on renowned vacation rental website Airbnb.
Such stellar growth has resulted in intense competition, hosts everywhere are vying for the attention of discerning travelers. It’s time to ask yourself,
Are you doing enough to attract guests and secure reservations?
If your Airbnb listing is incomplete, or the quality of your Airbnb pictures leaves a lot to be desired, then you could be putting your business at risk. Your property listing could end up near the bottom of the pile, with a very low ranking in Airbnb search results. This could lead to lost reservations and disinterested guests. Not the best way to boost your Airbnb business! Your aim, as a proactive host, is to encourage interest and reservations and to do that you will need to refine your Airbnb listing.
Here at iGMS we manage more than 83,000 listings worldwide, and we understand which key elements influence listing conversions. We want to help out short-term rental hosts by utilizing all of our expertise and knowledge, so we’ve come up with a practical guide on how to create a great Airbnb listing.
The tips and hacks we’ve outlined will be of interest if you are keen to:
Feel as though you are already making a good profit and doing well managing multiple property listings? We can still help you — after all, there’s always room for improvement. We like to think the sky’s the limit, and applying certain tweaks to your Airbnb listings can skyrocket your earnings.
Follow these essential steps to activate the full potential of your Airbnb listings:
Not sure how to make your Airbnb listing stand out? Experience tells us the best Airbnb profiles have top quality Airbnb photos. Great photographs will encourage travelers to view your Airbnb listings. You need to showcase your property — creating an appealing visualization of the experience your guests will have if they choose your Airbnb. Ensure the pictures you use show how welcoming and unique your property really is.
💡Pro Tip: Take a few pictures of your neighborhood — guests like to get a feel of the locality as well as the property itself.
Investing in a professional Airbnb photographer to take photos for your Airbnb listings has many advantages. With Airbnb professional photography you will end up with fabulous photographs of your pad. An experienced and highly-skilled photographer will know how to capture your rental at its best. That said, Airbnb professional photos do not come cheap, so why not save yourself a lot of money — get out your smartphone or camera, and have a go yourself?
Here are some top tips for hosts who fancy getting snap happy themselves:
Photo editing apps can do wonders to your Airbnb photos. You don’t need to apply filters to completely change the look of your property. Photo editing apps will make your photos look more professional. Compatible with both iOS and Android devices apps like Instasize can help you achieve eye-catching photos in seconds. With the app’s slider tool you can easily tweak your photo’s saturation, brightness, warmth, and more. Let’s check out a few of the basic adjustments you can make:
💡Pro Tip: Run a test for your Airbnb listing to identify which Airbnb titles convert the most effectively. Change your title every two or three weeks, highlighting different aspects of your property and location. For instance, during the first two weeks opt for “Romantic Villa Close To Restaurants & Venice Beach”, and then after a couple of weeks switch to “Modern Villa w/ Private Pool & Ocean View”. As a result, you’ll be able to see what amenities and location details appear to be the most enticing to your audience.
The best Airbnb descriptions are more than just a scant overview of amenities and services. If you aren’t a whizz with words you might want to hire a professional Airbnb copywriter/travel copywriter to help you come up with Airbnb descriptions for multiple Airbnb listings. A professionally written Airbnb description will have a greater impact on prospective guests, which could lead to more reservations and ultimately more profit.
Follow these Airbnb listing tips to enhance your Airbnb description and optimize Airbnb listing:
💡Pro Tip: Place a call-to-action at the end of your Airbnb description to show that you are open to discussion, this will encourage your guests to send you an inquiry.
Updating multiple Airbnb listings can be tiring and frustrating — who wants to log in and out numerous times just to make simple changes? Here at iGMS, we have developed software tools to automate those daily activities that take up all of your free time. Our software enables you to create and update listings from one place, easily customize filters, list amenities and much, much more.
Professional hosts always have a professional Airbnb host profile — after all, your guests need to know they are booking a rental that belongs to a caring, trustworthy and ready-to-help host, a host that knows how to provide an excellent guest experience.
💡Pro Tip: Your LinkedIn photo could be the ideal fit for your Airbnb profile. Make sure your photo exudes warmth and approachability.
Airbnb photos are an essential element of your Airbnb listing. Make sure they look amazing and eye-catching by using photo editing apps. Here are a few of the best photo editing apps you can easily use on your smartphone:
Creates marketing, copywriting and branding campaigns for vacation rental businesses. Whether you need Airbnb listing optimization, web or newsletter copy, or blog posts, the professional copywriters at Guest Hook will craft content for your short-term rental business.
Aims to deliver high quality and engaging content to attract and convert prospective guests into booking guests. Founder of Bnb Copywriter, Patrick Velleman, has been writing for Superhosts for the past seven years, so it’s fair to say he knows how to improve an Airbnb listing!
Helps hosts to create professionally written descriptions that highlight unique aspects of each Airbnb rental, with the aim of setting them apart from the myriad of other Airbnb listings.
Freelance travel copywriter, with many clients in the vacation rental industry. Jessica helps to boost reservations with her sharp, targeted property descriptions and catchy headlines.
Freelance travel copywriter, whose area of expertise is the travel industry. Kelly has created engaging content for tour providers, hotels, hostels, online travel agencies, and vacation rental companies.
Online marketplace for freelance services. Buyers can choose from the world’s largest catalog of pre-packaged services, including Airbnb listings optimization, copywriting services for Airbnb descriptions & titles, and even professional photography services. Make sure to check freelancers’ reviews and samples of their work before buying a service.
Global freelancing platform where businesses and independent professionals collaborate remotely. Here you can find a copywriter to help you craft Airbnb descriptions, work with you on your listings improvement, come up with titles and produce other content for your Airbnb listings. Before engaging a freelancer we suggest you check out their reviews and ask to see samples of their work.
iGMS — All-in-one Vacation Rental Software
iGMS is a vacation rental management tool that allows users to easily manage their multiple short-term rental properties. Hosts can automate guest communication, use team management features and manage other day-to-day activities, routine tasks, and calendars, all from one, single dashboard.
Who are we?
iGMS is one of the leading short-term rental software services available on the market — with more than 83,000 listings from 133 countries across the globe.
Being Airbnb hosts ourselves, we know everything about the challenges and issues faced by property managers. With over fifteen years of experience in IT and software development, we have the knowledge and skill to create a product that integrates seamlessly with Airbnb, HomeAway, Vrbo and other platforms. Our aim is to help hosts all over the world to save time and boost occupancy rates and income.
Discover iGMS top features:
The benefits of using vacation rental software could be great — spend less time on the day-to-day and more time on growing your business. Come and give us a try.