According to a recent study, the global digital nomad population is expected to reach 1 billion by 2035. That’s a huge market for vacation property hosts to tap into!
In this article, we’ll explore the importance of catering to digital nomads for vacation property hosts. We’ll discuss digital nomad lifestyle and preferences, digital nomad housing needs, and offer tips on how to attract them to your property. We’ll also cover marketing strategies to reach this audience and ultimately grow your own vacation rental business further.
As a vacation property host, it’s important to understand who your potential guests are. Digital nomads are remote workers who travel the world while working remotely from their laptops. They prioritize location independence, flexibility, and work-life balance. They use technology to work remotely and save money, which allows them to live a location-independent lifestyle.
They are typically tech-savvy individuals who are passionate about their work and value their freedom. Here are some common characteristics and lifestyle habits of a digital nomad:
Digital nomads, of course, pick countries that offer a digital nomad visa. In 2023, about 42 countries offer a digital nomad visa, including Mexico, Barbados, Greece, and Indonesia. With the paperwork out of the way to secure their stay, travelers tend to flock to destinations that offer a good balance of remote work and play. Here are some of the top digital nomad destinations:
These are some popular destinations, however, with the rise of remote work and flexible lifestyles, digital nomads can be found in almost every corner of the globe.
Digital nomad housing requires solutions that are flexible, affordable, and can cater to their transient lifestyles. Even though there are some personal preferences, here are the most common digital nomad housing accommodation options:
Although hostels and couchsurfing can be affordable options for digital nomad housing, they may not always be the best place to work remotely. Hostels can be noisy and lack privacy, while Couchsurfing can result in a lack of control over the living situation. With these downsides, it is no surprise that Airbnb rentals are often the preferred option for digital nomad accommodation.
Digital nomad housing needs differ from traditional vacationers. Here are some important considerations:
As previously mentioned, they rely heavily on access to the internet to work remotely. Having access to a reliable and fast internet connection is a must for any vacation property. Therefore a strong Wi-Fi signal that can handle multiple devices and large file uploads/downloads is a must for them.
Coworking spaces or communal areas are more often than not the go-to to connect with other professionals and break up the monotony of working from home. They like to work in a communal workspace, private room, or designated coworking areas.
While some enjoy socializing and networking, others value privacy in private rooms and dedicated workspaces. Especially if they have several online meetings and calls, they value the working space to focus and not be interrupted.
Long hours of sitting and working make comfortable and functional furniture essential. Having a comfortable experience while working will guarantee higher satisfaction and positive feedback. They also need a fully equipped kitchen and a coliving space in their monthly rentals or long-term leases.
According to digital nomad’s needs, let’s dive into some of these specific tips for vacation property hosts who want to cater to this market:
Having a fast and reliable internet connection is crucial for many who rely on the internet for their work. According to a survey conducted by MBO Partners, 94% of digital nomads say that reliable Wi-Fi is important when choosing a place to stay. To ensure that your vacation property meets their needs you might consider:
The digital nomad lifestyle means valuing community and networking opportunities. You can create communal spaces in your vacation property to provide opportunities for a new digital nomad to work together, network, and socialize.
You could set up a communal workspace with a large table and comfortable chairs, or even create a designated co-working space within your property. If you have spare space, you might consider building designated quiet areas for a remote worker to work, such as a private home office.
Investing in the right furniture and workspace essentials can make all the difference. Here are some specific tips:
Digital nomads may have unique schedules and require flexible check-in and check-out times. Here’s how you can accommodate their needs:
To effectively market your vacation property to digital nomads, it’s important to understand where they spend their time and what they value. Here are some tips for marketing your vacation rentals to them:
Digital nomads often rely on social media and online communities to connect with each other, as well as general remote workers, and find new travel destinations. Consider joining groups and communities on platforms like Facebook, LinkedIn, and Reddit that are dedicated to the topic and remote work.
You can also use social media platforms like Instagram and Twitter to showcase your property and share updates about local events or attractions.
When creating your property listing, make sure to highlight amenities and features that are important to them. This could include fast and reliable internet, comfortable workspaces, or easy access to local resources like co-working spaces or cafes.
Use descriptive language and provide detailed photos to help them envision themselves working and living on your property.
To attract digital nomad to your vacation property or new location, it’s important to build a network of local partners who can help promote your property and offer valuable resources and services to your guests.
Consider partnering with local co-working spaces, cafes, grocery stores, and other businesses that cater to digital nomads and remote workers. Offer to promote their services to your guests, and in exchange, ask them to promote your property to their own customers and on their social media channels.
By building a network of local partners, you’ll not only attract more digital nomads to your vacation property, but you’ll also be providing a valuable service by connecting them with the best resources and experiences in the area.
One of the most effective ways to attract digital nomads to your vacation property is by offering discounts for longer stays. They may stay in one location for a few weeks or even months at a time, so offering discounts for extended stays at short-term rentals can be a great way to incentivize them to choose your property.
Consider offering a sliding scale of discounts based on the length of stay. For example, you might offer a 10% discount for stays of 4 weeks or more.
Make sure to clearly communicate other benefits of these discounts on your property listing and website, and emphasize the value of staying longer in terms of cost savings and the ability to fully experience the local culture.
By following these tips, vacation property hosts can create a comfortable and inviting space for digital nomads.
In conclusion, the rise of digital nomads presents a unique opportunity for vacation property hosts to tap into a growing and lucrative market.
By understanding the unique needs and preferences of digital nomads and implementing the tips and strategies outlined in this article, you can create a perfect digital nomad housing offer that appeals to this demographic and attracts a steady stream of bookings.
With these tips and strategies, you’ll be well on your way to creating a vacation rental property that is tailored to the unique needs and preferences of digital nomads and sets you apart from the competition.
Are you a digital nomad looking to maximize the potential of your vacation rental business? Look no further than iGMS, the leading vacation rental management software designed to streamline your operations, boost your efficiency, and elevate your guest experience. Whether you’re a property owner, manager, or part of a larger property management company, iGMS is the all-in-one solution you need to thrive in the ever-evolving world of digital nomadism.
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About the Author
Zuzana Hudecova is a marketing specialist for CloudTalk, helping to create compelling messaging in support of the next generation of cloud communication and call center softwares.
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