Vacation rental hosting is a competitive industry, and one of the ways hosts can easily stand out and differentiate their businesses from competitors is to create their own vacation rental logo. According to research, 75% of consumers identify a business by its logo alone.
A vacation rental logo helps to create a brand for your hosting business and allows guests to identify it as a unique enterprise. Discover if having a vacation rental logo is right for your business, and how to create a unique logo of your own.
While there are definite benefits to having a vacation rental logo, it’s worthwhile taking some time to think about whether or not you need one. Creating a logo can be time-consuming and also costly if you don’t want to do it yourself, so make sure you need one before committing to it.
Firstly, take a look at the style of the vacation rental business you are running or plan to run. Will you be renting out an entire apartment or house, or just a spare room in your own house? If you’ll only be renting out part of your property, having a logo may not be necessary. If you’re renting out a whole property, there is higher revenue potential, and it would make more sense to invest in a business logo.
Another factor to consider is scale. A short-term rental business that has several vacation rentals to rent out would benefit more from having an identifiable logo than a business with only one property. At the end of the day, whether or not you want to have a logo for your business will be up to you.
There are several benefits to having a vacation rental logo for your business:
A good logo has more than one element that contributes to its success. Here are some key pointers to keep in mind when you start the process of creating your logo.
Think about the logos of some of the biggest brands in the world. What do they have in common? Simplicity is essential when designing a logo. An overly complicated logo is less likely to be memorable to guests and may not replicate well on things. Remember that your logo will be displayed not only on your website but also on any vacation rental supplies (such as towels or toiletries) and marketing materials (business cards, pamphlets, etc.).
Aside from being simple, your logo should also be memorable. A simple design still needs to do the job of implanting the logo in the minds of guests, so it becomes instantly recognizable. Colors can help with this. Your logo should ideally include your brand colors to help make it more easily identifiable.
It might be tempting to fashion your vacation rental logo after certain design fads or trends that may pop up, but avoid jumping on trend bandwagons. It’s more likely than not that after these trends go out of style your logo will look extremely dated. Try to opt for a more timeless look and feel in terms of style and colors.
Your vacation rental logo should also be unique to your brand. Make sure it looks distinct, especially from the logos of your competitors. The last thing you want is potential guests accidentally confusing your business logo with a competitor’s.
Lastly, your logo should hold relevance to your business brand. If you offer a vacation rental in the woods, the logo’s style shouldn’t be that of a beach and palm tree. Not only is it irrelevant, but it’s also somewhat misleading to guests. Think about what unique experiences your rental offers if you’re feeling unsure about how your logo should look.
With these tips in mind, it’s time to begin the exciting process of bringing your vacation rental logo to life. But what is the best way to do this? There are several options for creating your logo:
Working with a design agency is one of the avenues you can opt for when creating your business logo. The benefit of this choice is that you’re guaranteed to be working with professional designers and can take a look at samples of their work before committing to them. A downside is you will likely pay more if you opt for an agency and you may not get a fully personalized experience, as you’ll be one of many clients.
Hiring a freelance designer is an alternative to working with an agency. A freelancer offers professional design skills and is also likely to charge a slightly lower hourly rate than a corporation. It’s a good idea to ask to view a portfolio of work before hiring a freelancer and also discuss any design ideas you have with them upfront.
If you want to opt for a freelancer, the best idea is to search online platforms specializing in offering freelance services for hire. The most popular freelancing platforms include Upwork and Fiverr, where you can browse the profiles and portfolios of a range of highly skilled designers.
The most cost-effective option is to design your logo yourself. Not only does this method save money, but it also allows you full control over your logo’s look and style. When working with one or a team of designers, you might clash creatively over differing opinions regarding its look. Doing it DIY-style ensures that this won’t happen and you can create your logo exactly how you want it to look.
As your logo is a vital part of your marketing, you should place it at the top of every social media page or account you use, such as Facebook, Instagram, and Pinterest. Your logo will create cohesion between these pages and help to reinforce your branding. If you have a website for receiving direct bookings, your logo should be on your homepage as well.
If you’re going the DIY route, you’ll be pleased to hear there are plenty of tools available online that offer logo design and template features:
Canva is one of the most well-known design tools for every design project, including vacation rental logos. Canva is free to use, all you need to do is create an account. After creating your account, click on “Create a design” and select “Logo” from the list to browse and edit available templates. You can edit and adapt the templates according to color, font, and contrast.
Logo Maker Shop offers 1,000+ logo templates for users to browse through. After selecting a template you like, you can customize its font, colors, and even add or remove different symbols and backgrounds to make it truly your own.
Free Logo Design is an online resource to create your ideal vacation rental logo. You can start by entering the name of your vacation rental business and then choosing the category that it falls under. You’ll then have access to countless logo designs that you can edit to your liking. Once you have created a design you love, you can purchase and download it.
Looka takes your design preferences and combines them into numerous logo impressions for you to browse and amend as you see fit. An exciting addition that Looka offers is their Brand Kit feature which offers users the ability to create their own marketing content and even create a business website.
Using Hatchful, you can create a stunning, professional logo for your business in minutes. Simply input what industry you are in as well as some design preferences. Hatchful will then present you with a custom range of logos created to your specifications. After you select the one you like, Hatchful will send you an email with a downloadable package of your logo in different variations — a Facebook variation, Youtube variation, Instagram, Twitter, etc.
A great vacation rental logo is essential for effective branding to draw in guests, but excellent management is equally important. Vacation rental software provides the functionality capable of doing this. For instance, iGMS is an all-in-one vacation rental software that helps hosts run their businesses on autopilot. With iGMS’ advanced automation capabilities, you can:
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