All aspects of your Airbnb listing are important. While having high-quality property photos is the first step to attracting potential guests, your Airbnb profile also matters (even more than you might think!)
An Airbnb profile gets overlooked because many hosts don’t realize that guests pay attention to it. Going the extra mile to create an awesome profile can boost your reservations. In fact, a study found that Airbnb host profiles have a significant impact on perceived trustworthiness for guests.
As the global community of Airbnb hosts and property managers is growing, it is imperative to set yourself apart from your competitors.
Find out why an Airbnb profile matters and how to optimize it for more bookings.
Guests want to know as much as possible about you, as a host, before they book your property. This way they can feel safe when making a reservation. A good Airbnb profile:
To make a good first impression and create an outstanding host profile, follow these 6 essential steps.
To enhance your Airbnb profile, start with selecting the most appropriate photo. Your profile photos should be professional and of high quality. Keep in mind that it shouldn’t be blurry or grainy.
Make sure that your face is fully visible and that you have a neutral or positive facial expression. If you prefer to smile in profile pictures, by all means, go ahead and do so.
Avoid weird facial expressions and inappropriate outfits. In most instances, business casual attire is your best bet.
Don’t wear dark glasses or anything else that makes it look like you are trying to hide your real identity. To cut it short, your LinkedIn photo might be the best fit for your Airbnb profile.
As you fill in the various sections of your profile, make sure to add a comprehensive description of yourself. Your potential guests would like to know who you are and what they can expect from a stay at your property. To build a connection with your potential guests, take some time to talk about yourself. Here are a few questions that you may want to answer in your Airbnb bio:
As you create your Airbnb profile description, write in a conversational manner. A perfect description should sound approachable and friendly. A good way to sound less formal is to use contractions in your writing.
Don’t be afraid to get creative and have some fun. However, save the sarcasm and jokes as they could be interpreted in a different way than you intended.
“Hi there! My name is Alice, and I’ve been living here in Miami, Florida for the last 10 years.
I enjoy meeting new people and familiarizing myself with other cultures. This is, essentially, why I’ve decided to become a full-time Airbnb host. I’m enthusiastic about watersports and like various water activities, such as paddle boarding, snorkeling, and even a little bit of surfing. I’m obsessed with traveling – in addition to having traveled all over the US, I’ve visited twenty countries in total in Asia and Europe.
Looking forward to meeting you! I’ll do my best to make your stay comfortable and help you enjoy this awesome city to the fullest! Feel free to reach out to me if you have any questions regarding my listing.”
Scams are the biggest concern that many guests have when booking on vacation rental platforms. By adding verifications to your profile, you can help to alleviate these fears. Go to your account settings in your Profile and find the Identity Verification option. Click the Get the Badge button to add your verifications. Once you have sent the required information to Airbnb, you will get the identity verification badge displayed in your public profile
To confirm your identity, you can:
In addition, you should verify your email address and confirm your phone number. Also, you can connect your Facebook, Twitter, and LinkedIn profiles.
Verifying your Airbnb account will help add extra credibility and trust to your listing. This can help you stand out from other listings that don’t feature any verifications. The data shows that guests are more likely to book stays with hosts who have their profiles verified by Airbnb.
So, completing the verification process is a free and easy way to increase the occupancy rate of your property.
Also, after your profile has been verified, you will be able to request that your guests provide their IDs if they’d like to book with you.
Every Airbnb host knows how important reviews are for the ongoing success of their business. That said, getting reviews might be challenging when you are just starting out. You should do your best to earn a good reputation and get five-star reviews for your Airbnb profile. Make sure to provide a perfect guest experience and don’t be shy to ask guests for reviews after they check out.
Guests tend to forget to leave a review if nothing unusual happens during their stay. As a host, make the first move and review your guests. Airbnb will send a notification to your quests reminding them to review their stay at your rental. To automate the process of leaving reviews, opt for vacation rental software, like iGMS.
By utilizing iGMS, you will be able to create and save review templates using predefined elements. A decent number of good reviews will help you stand out from other local hosts and maintain bookings regardless of the season.
If you change jobs or move to a different city, make sure that you edit your profile to reflect these updates. You don’t want there to be any inconsistencies between what your profile says and the answers you give to guests when they inquire about your property.
Remember that even the smallest discrepancies matter. You don’t want your Airbnb guests to have any reason to think that you are not telling the truth about who you are.
An Airbnb profile also shows the host’s response rate and response time. The key to improving both metrics is to respond promptly to any inquiries that you receive. Otherwise, your competitors may appear to be faster and you will lose a potential reservation.
If you want to improve your response rate, vacation rental software such as iGMS also can come handy. It will allow you to automate your guest communication and provide prompt service even when you are physically unavailable to reply.
Keep in mind that response rate and time are important for obtaining Superhost status. On top of that, a high response rate and fast response time can lead to greater visibility in the Airbnb search results.
People who prefer booking with Airbnb choose this platform because it offers an authentic experience and allows guests to enjoy living like a local. But they are also taking a risk by deciding to book with someone who they don’t know in person. By crafting an exceptional Airbnb profile, you can help people feel like they already know you, which makes it a lot easier to trust you.
Although composing a great Airbnb profile may take some time, you can rest assured that all your efforts will pay off. To sum up, the algorithm to a perfect Airbnb profile will look as follows:
To further polish and optimize other aspects of your Airbnb listing, check out our dedicated guide.